Who We Are

Senior Executives

Michael Breen, Founder and CEO, lived in Korea for more than 30 years, working first as a journalist for The Guardian, The Times and The Washington Times before becoming a public relations consultant in 1994 with the Seoul office of the Burson Marsteller PR agency. He founded Insight Communications in 2004. He is the author of two books on Korea, including “The Koreans,” which was selected as one of the best books on the country by the Financial Times and Korea JoongAng Daily. Mike graduated with a degree in English literature and linguistics from Edinburgh University. He is a past president of the Seoul Foreign Correspondents Club and an honorary citizen of Seoul.


Sue Kim, Executive Vice President, has spent over 20 years handling public relations and investor relations both in-house and on the agency side.  She spent a large part of her career with the LG Group, where she was in the PR teams at LG Corp. and LG Display. She was also involved in the global rebranding campaign for the LG Group. More recently, she worked in the IR team at LG Display as a Senior Manager. On the agency side, she worked at Edelman Korea as a Director of International PR and Technology PR, handling various multinational and Korean client accounts. She graduated with honors from the State University of New York at Albany with a degree in rhetoric and communications.